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Classic Legends: SUVs of Bikes Arrive!
24 Apr
Summary
- New motorcycles launched with 350cc and 650cc engines.
- Classic Legends aims to challenge Royal Enfield's dominance.
- Company saw nearly 40% sales growth in FY26.
Classic Legends, a Mahindra Group subsidiary, is launching new 350cc and 650cc motorcycles, aiming to capture market share from Royal Enfield. Co-founder Anupam Thareja described these new bikes as the "SUVs" of motorcycling, designed to redefine Indian riding culture. The company, which also owns Jawa and Yezdi, reported significant growth.
In the financial year 2026 (FY26), Classic Legends sold 45,409 motorcycles, marking a nearly 40% increase. This growth trajectory is identified by Mahindra as a key area for future value creation. However, analysts suggest a potential challenge in relying solely on legacy brands for sustained appeal to younger consumers.
Despite its growth, Classic Legends significantly trails market leader Royal Enfield, which sold 1.1 million motorcycles in FY26. The company's FY25 annual report indicates a focus on new product launches, expanding its distribution network, and increasing exports to key international markets.
