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Citroen India Shifts to Bookings-Led Production
24 Jan
Summary
- New variants of Aircross and C3 focus on customer demand.
- Aircross X Max Turbo 5-seater offers enhanced rear space.
- C3 Live (O) gains over 10 new features, including a touchscreen.
Citroen India is implementing a new strategy centered on customer demand, utilizing bookings-led production for its Aircross and C3 models. This approach ensures vehicles are manufactured only upon confirmed customer orders, optimizing inventory management.
The first offerings under this strategy are the Aircross X Max Turbo 5-seater and the C3 Live (O) variant. The Aircross X Max Turbo 5-seater, priced at Rs 12.41 lakh (ex-showroom), provides an additional 60 mm of knee room, a rear center armrest, and a three-step recline, catering to those prioritizing rear passenger comfort.
The C3 Live (O) variant, available for Rs 5.49 lakh (ex-showroom), enhances the standard trim with over ten additional features. These include leatherette seats, a 10.1-inch touchscreen with smartphone connectivity, new wheel covers, and extra exterior cladding. Both models do not feature any mechanical updates.
