Chili's Burger Blitz Wins Over Fast-Food Customers

As of November 13th, 2025, the burger wars have taken an unexpected turn, with national restaurant chain Chili's emerging as the unlikely victor. Chili's launched a value-priced burger meal in April 2024, directly targeting fast-food chains like McDonald's and Wendy's. The move has paid off, as Chili's has seen a surge in customers at its restaurants, including those who typically visit its fast-food rivals.

Meanwhile, McDonald's and Wendy's have been hit with declining foot traffic, forcing them to return to their roots. Wendy's, in particular, has been forced to close hundreds of stores as a result of the shift in customer preferences.

Chili's strategy was deliberate, as the company sought to win over customers who frequent fast-food establishments more often. The $10.99 "3 for Me" burger deal, which includes bottomless chips and salsa, a bottomless beverage, the burger, and fries, has proven to be a hit with diners who are experiencing "sticker shock" from the rising cost of fast food.

As the burger wars continue, it's clear that Chili's has gained the upper hand, with its focus on delivering a better value proposition and a more enjoyable dining experience than its fast-food counterparts.