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Cost of Living Squeezes Charity Donations
28 Sep
Summary
- Over 80% of US adults face cost pressures impacting donations.
- Unexpected expenses prevent one in seven from giving.
- Smaller, recurring donations under $25 are preferred.
The escalating cost of living is demonstrably affecting charitable contributions, with a recent study indicating significant financial strain on potential donors. In the United States, more than 80% of adults reported that cost-of-living pressures have hindered their ability to donate or increase their giving over the last half-year.
Financial barriers are varied; for instance, one in seven respondents cited unexpected expenses as a reason for not donating. Nevertheless, a substantial 77% of U.S. adults still managed to donate in some capacity during the same period. This resilience suggests a persistent desire to support causes, even when budgets are tight.
Respondents are increasingly favoring smaller, more manageable donations. Approximately 72% of donors indicated that recurring contributions of $25 or less are more sustainable. This trend highlights a shift towards more frequent, smaller gifts as a viable way to continue supporting charitable organizations.
