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Chanel Buys French Shirtmaker Charvet
2 Jul
Summary
- Chanel acquired historic Parisian shirt and tie maker Charvet.
- Acquisition signals a new gender-agnostic approach by Chanel.
- Charvet, founded in 1838, is known for bespoke shirts and ties.
French luxury giant Chanel announced its acquisition of Charvet, a historic Parisian maison founded in the 1830s and celebrated for its bespoke shirts, ties, and pajamas. The deal aims to infuse men's wear expertise into Chanel's offerings, reflecting a perceived shift towards gender-agnostic fashion among consumers. Bruno Pavlovsky, president of fashion at Chanel, described Charvet as a "gem" and suggested the acquisition could herald "the beginning of haute couture for men."
Charvet, established in 1838 by Joseph-Christophe Charvet, has a storied past, serving notable figures like King Edward VII and being referenced in literature. The brand, family-owned until 1965, is now run by the children of its former owner. Chanel's connection to Charvet dates back nearly a century, with Coco Chanel reportedly borrowing shirts from her boyfriend, Boy Capel, who purchased them from Charvet.
This acquisition follows Chanel's recent financial success, with reported revenues of $19.3 billion in 2025. The move to acquire Charvet, which has estimated annual revenues of 10 million to 15 million euros, is seen as a strategic enhancement to Chanel's luxury portfolio, emphasizing quality and craftsmanship.
