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CEOs Fear Revenue Slump: Tech Fears Grip Business Leaders
21 Jan
Summary
- Only 30% of CEOs are confident in revenue growth over the next year.
- Trade tariffs and cyber risks are major threats to companies.
- Artificial intelligence adoption is seen as crucial for future success.

A recent global survey reveals a stark outlook for business leaders, with only 30% of chief executives confident in their companies' revenue growth prospects for the upcoming year. This figure represents the lowest confidence level recorded in five years, underscoring widespread apprehension among top executives. The survey, conducted late last year among over 4,000 CEOs across 95 countries, highlighted significant anxieties stemming from volatile global political landscapes and increased cyber threats.
Technological transformation, especially the integration of artificial intelligence, emerged as a primary concern for 42% of CEOs. While a majority (56%) reported no immediate financial benefit from AI adoption, a notable 33% have already experienced gains in costs or revenue. PwC emphasizes that companies leveraging AI broadly across products, services, and customer experiences are realizing the most substantial advantages, signaling AI's essential role for global businesses.



