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CEO Bets Company on Flat Earth Proof
6 Dec, 2025
Summary
- A billionaire CEO is challenging flat Earthers to prove their theory.
- The prize for proof is control of a $3 billion family business.
- The challenge requires a photo of a visible, physical end to Earth.
Columbia Sportswear CEO Tim Boyle has issued an extraordinary challenge to flat Earth proponents, offering them a chance to win control of his $3 billion company. The daring proposition, unveiled as part of the 'Expedition Impossible' marketing campaign, calls for flat Earthers to capture and submit a photograph depicting a definitive edge of the planet.
Boyle stated that all assets of the company would be transferred without legal complications if successful. This initiative playfully contrasts with overwhelming scientific consensus and evidence, accumulated over centuries, that confirms Earth's spherical shape. The company has clarified that ordinary geological formations like cliffs will not suffice as proof.
