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CEO Apologizes for Wedding Day Work Message
12 Apr
Summary
- CEO messaged employee on his wedding day, drawing criticism.
- Employee responded while on approved leave, praised for ownership.
- Founder apologized, citing excitement and poor judgment.

AJ Orbach, CEO of Triple Whale, issued an apology after sparking controversy by messaging an employee on their wedding day. Orbach initially praised the employee, Dylan Gifford, for responding to a work text while on approved leave, calling it "strong ownership." This post quickly gained traction online, amassing over 1.9 million views and drawing widespread criticism regarding company culture and expectations.
Returning after observing Passover, Orbach acknowledged the extensive criticism. He admitted that messaging an employee on their wedding day was inappropriate and stemmed from excitement, reflecting poor judgment. He directly apologized to the employee and the company, stating that the incident did not reflect Triple Whale's values of integrity and respect. The episode has intensified discussions about maintaining work-life boundaries and avoiding an 'always on' culture during personal milestones.