What is Celsius Holdings' new role with PepsiCo?

Celsius Holdings is now PepsiCo's U.S. Strategic Energy Drink Captain, gaining greater distribution control.

What brands are involved in the expanded PepsiCo partnership?

The partnership involves Celsius, Alani Nu, and the newly acquired Rockstar Energy brands in the U.S. and Canada.

When will Alani Nu's distribution shift to PepsiCo?

A large portion of the U.S. Alani Nu-based DSD network will join PepsiCo's distribution network starting December 1, 2025.

Home / Business and Economy / PepsiCo Deepens Celsius Ties, Expands Energy Portfolio

PepsiCo Deepens Celsius Ties, Expands Energy Portfolio

28 Nov

•

Summary

Celsius Holdings named PepsiCo's U.S. Strategic Energy Drink Captain.
PepsiCo expanded its partnership, enhancing distribution control.
Celsius Holdings acquired the U.S. and Canada Rockstar Energy brand.

PepsiCo Deepens Celsius Ties, Expands Energy Portfolio

Celsius Holdings has entered a new phase of growth, marked by a pivotal expansion of its partnership with PepsiCo. This deepened collaboration designates Celsius as PepsiCo's U.S. Strategic Energy Drink Captain, enhancing its influence over distribution and commercial strategy across various retail channels.

The strategic alliance includes an increased ownership stake by PepsiCo in Celsius Holdings and an expanded distribution network for Alani Nu, set to transition starting December 1, 2025. Furthermore, Celsius Holdings has acquired the U.S. and Canada rights to the well-known Rockstar Energy brand.

These combined efforts aim to broaden Celsius's market reach, catering to a diverse range of consumers from fitness enthusiasts to music and culture followers. This strategic move is expected to bolster Celsius's competitive standing and drive future expansion in the modern energy drink sector.

Disclaimer: This story has been auto-aggregated and auto-summarised by a computer program. This story has not been edited or created by the Feedzop team.