Cashfree Offers 0% Fees for New Businesses

Cashfree Payments has introduced an offer to waive its payment gateway fees for new businesses, covering the first Rs 20 lakh in Gross Merchandise Value (GMV). This promotion is valid until March 31, 2027, specifically targeting the critical festive season for emerging companies.

New businesses often face significant challenges during their initial festive season, with average order values tripling and approximately 40% of annual revenue riding on these few weeks. Standard payment gateway fees can strain already tight margins for these nascent sellers.

Cashfree's initiative addresses key pressure points for first-time merchants, including faster onboarding, reliable uptime during peak sales, and quicker settlement times. The company's data indicates that 90% of new sellers remain below the Rs 20 lakh GMV threshold during their first festive period, meaning the waiver effectively covers their entire season.

This strategic offer positions Cashfree to attract and retain new small and medium-sized businesses (SMBs) during their highest intent evaluation window. By removing a significant cost barrier, Cashfree aims to help these businesses reach crucial sales milestones and foster long-term loyalty, with a stated goal of doubling its SMB merchant base to 2 million by the end of FY27.