What is Cashew AI and how does it help brands?

Cashew AI uses artificial intelligence to create custom market research plans and surveys, delivering faster and more affordable insights than traditional methods.

How much funding has Cashew raised for its AI market research?

Cashew has raised C$1.5 million in pre-seed funding and is preparing for a seed round to further develop its AI technology.

What makes Cashew's AI market research different from others?

Cashew provides fresh, human-sourced data alongside AI analysis, ensuring custom insights rather than recycled information often found online.

Home / Business and Economy / AI Disrupts $90B Market Research Industry

AI Disrupts $90B Market Research Industry

10 Dec, 2025

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Summary

Cashew uses AI to create custom market research plans and surveys.
The company aims to provide faster, more affordable insights than traditional firms.
Cashew has raised C$1.5 million in pre-seed funding for product development.

AI Disrupts $90B Market Research Industry

The expansive $90 billion market research industry is undergoing a significant transformation with the advent of AI-powered solutions. Cashew, a Calgary-based startup, is at the forefront of this change, utilizing artificial intelligence to streamline the creation of market research plans and surveys. By focusing on specific brand objectives, Cashew delivers actionable insights at a pace and cost previously unattainable.

Founded in 2023 by Addy Graves and Rose Wong, Cashew emerged from a recognized need for rapid, data-driven market analysis. Graves, with over a decade of research experience, identified the industry's bottleneck: the long timelines for acquiring human-sourced data. Leveraging AI, Cashew automates complex research processes, making sophisticated market insights accessible to a broader range of businesses, including small and medium-sized enterprises.