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Home / Business and Economy / AI Disrupts $90B Market Research Industry

AI Disrupts $90B Market Research Industry

10 Dec

•

Summary

  • Cashew uses AI to create custom market research plans and surveys.
  • The company aims to provide faster, more affordable insights than traditional firms.
  • Cashew has raised C$1.5 million in pre-seed funding for product development.
AI Disrupts $90B Market Research Industry

The expansive $90 billion market research industry is undergoing a significant transformation with the advent of AI-powered solutions. Cashew, a Calgary-based startup, is at the forefront of this change, utilizing artificial intelligence to streamline the creation of market research plans and surveys. By focusing on specific brand objectives, Cashew delivers actionable insights at a pace and cost previously unattainable.

Founded in 2023 by Addy Graves and Rose Wong, Cashew emerged from a recognized need for rapid, data-driven market analysis. Graves, with over a decade of research experience, identified the industry's bottleneck: the long timelines for acquiring human-sourced data. Leveraging AI, Cashew automates complex research processes, making sophisticated market insights accessible to a broader range of businesses, including small and medium-sized enterprises.

Cashew has successfully garnered C$1.5 million in pre-seed funding and is preparing for a seed round to further enhance its technological capabilities. The company distinguishes itself by ensuring clients receive fresh, human-generated data, combined with proprietary insights from its growing anonymized database. Cashew is actively expanding its reach into the U.S. market and bolstering its business-to-business offerings, aiming to democratize access to crucial market intelligence.

Disclaimer: This story has been auto-aggregated and auto-summarised by a computer program. This story has not been edited or created by the Feedzop team.
Cashew AI uses artificial intelligence to create custom market research plans and surveys, delivering faster and more affordable insights than traditional methods.
Cashew has raised C$1.5 million in pre-seed funding and is preparing for a seed round to further develop its AI technology.
Cashew provides fresh, human-sourced data alongside AI analysis, ensuring custom insights rather than recycled information often found online.

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