How will Canal+ use OpenAI technology?

Canal+ will use OpenAI's technology to enhance its app, significantly improving content search and discovery for users starting in June 2026.

What is Canal+'s partnership with Google Cloud focused on?

The partnership with Google Cloud focuses on deploying generative AI across European and African markets to accelerate content video indexing and unlock creative possibilities.

What are Canal+'s key strategic goals for 2026?

Canal+ aims to improve profitability in Europe, turn around MultiChoice in Africa, and is pursuing partnerships with Sky and Google Cloud for content and technology.

Home / Business and Economy / Canal+ Bets Big on AI and Sky Partnership

Canal+ Bets Big on AI and Sky Partnership

11 Mar

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Summary

Canal+ is enhancing its app with OpenAI technology for search.
A new partnership with Google Cloud will deploy generative AI.
Canal+ is aiming for profitability in Europe and a MultiChoice turnaround.

Canal+ Bets Big on AI and Sky Partnership

Canal+ is focusing on enhancing profitability in its European operations and initiating a turnaround strategy for the recently acquired MultiChoice in Africa. This strategic direction follows the company's full-year 2025 results announcement.

In technological advancements, Canal+ will integrate OpenAI's technology into its app starting in June 2026, significantly improving content search and discovery for users. Additionally, a multi-year partnership with Google Cloud is set to deploy generative AI across its European and African markets, aiming to accelerate content indexing and deliver tailor-made entertainment experiences.

The company is also pursuing an ambitious partnership with Sky to develop English-speaking drama, leveraging shared storytelling strengths. Canal+ CEO Maxime Saada expressed confidence in the company's current position and strategic execution for 2026. The company also announced its intention to list on the Johannesburg Stock Exchange soon and has acquired a majority stake in Italian producer Lucky Red.

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