New Cola Wars: Campa & Lahori Challenge Coke/Pepsi

India's ₹60,000 crore soft drinks market is witnessing a major shake-up, with new entrants like Reliance's Campa and Lahori Zeera rapidly gaining ground. These smaller brands collectively doubled their market share to nearly 15% by September 2025, a significant jump from the previous year's approximately 7%.

This gain has directly impacted market leaders Coca-Cola and PepsiCo, whose combined share has slid to around 85% from 93%. The shift is primarily observed in the mass ₹10 price segment, with newer brands expanding despite not yet achieving nationwide distribution and facing a summer impacted by rains.

In response, established players have introduced new packs at the ₹10 price point, previously priced at ₹12 and above. This competition is seen as healthy by industry players, potentially growing the market for everyone involved, though it marks a serious challenge to the long-standing duopoly.