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Club's BYOB Policy Saves It From Closing
21 Sep
Summary
- Nightclub's 'bring your own alcohol' policy revitalized the venue.
- This strategy significantly increased customer attendance and revenue.
- The club owner stated this move prevented the venue from shutting down.
A nightclub in Withington, Manchester, has successfully navigated financial difficulties by allowing customers to bring their own alcohol. The XLR nightspot introduced this unique policy approximately one year ago, which owner Chris Hindle stated has been crucial for its survival.
Hindle explained that the club, a popular student haunt, would have likely closed down in November of the previous year without this change. The policy has led to increased attendance and a financial boost for the venue.
While restaurants not serving alcohol commonly permit guests to bring their own beverages, this is uncommon for nightclubs, which traditionally depend heavily on bar sales. XLR's model focuses on ticket sales, with prices capped at £20, and reportedly benefits both customers, who save money, and the club itself.
Customers have shared positive feedback, noting significant savings on their nights out. The club also experiences reduced hassle in alcohol procurement, with profits now primarily derived from ticket sales. Hindle acknowledges that while the club is now sustainable, it is not yet achieving the desired profit levels in the current challenging economic climate.
