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Bugatti's Future Shakes Up as Porsche Sells Stake
24 Apr
Summary
- Porsche exits Bugatti Rimac, selling stake to new investors.
- VW Group continues significant capacity cuts and job losses.
- Bugatti's ownership history spans from 1909 to current sale.
Volkswagen Group is no longer a direct owner of Bugatti, as Porsche divests its stake in Bugatti Rimac to a consortium of investors led by HOF Capital. This significant shift occurred in 2026, altering the luxury carmaker's ownership structure. Bugatti, founded in 1909, has a complex history, experiencing a revival in the late 1980s and a more prominent return under VW Group in 1998 with the Veyron. The brand's recent iteration was shaped by a 2021 joint venture with Rimac, a Croatian electric powertrain specialist.
This venture, Bugatti Rimac, was initially co-owned by Porsche and Rimac Group. However, the automotive landscape in 2026 presents new challenges, with a perceived waning demand for all-electric hypercars among ultra-luxury buyers. Concurrently, Volkswagen Group is undergoing substantial restructuring, with CEO Oliver Blume announcing plans to cut a million cars from annual capacity and forecasting tens of thousands of job losses. These factors underscore Porsche's strategic decision to focus on its core business by selling its stakes in both Bugatti Rimac and Rimac Group.
