Biscuit Battle: Court Stops Copycat 'Little Hearts'

The Delhi High Court has issued a decisive order against the production and sale of imitation biscuits that closely replicate Britannia's well-known 'Little Hearts' product. The court mandated that all involved parties cease using the identical name and heart shape, which were found to be registered trademarks of Britannia Industries Ltd. This legal action aims to protect Britannia's intellectual property rights and prevent consumer confusion.

In response to Britannia's complaint, the court also directed online retail giant Amazon to promptly remove these infringing products from its platform. Britannia had alerted the court that third parties, including Shri Swastik Organics, were selling look-alike biscuits online, even referencing 'Britannia Little Hearts' and using packaging images that mimicked the original. The court acknowledged the dishonest adoption of the brand elements by the defendants.