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46-year journey: Ad firm Bright Outdoor lists on NSE
6 Nov
Summary
- Bright Outdoor Media Limited debuts on NSE main board on November 6, 2026.
- Founder Dr. Yogesh Lakhani started by selling newspapers in 1980.
- The company was the first Indian outdoor ad firm to list on the BSE SME platform.
Bright Outdoor Media Limited is poised for a significant corporate milestone with its upcoming debut on the National Stock Exchange (NSE) main board on November 6, 2026. This event culminates a remarkable 46-year entrepreneurial journey for its founder, Dr. Yogesh Lakhani.
Dr. Lakhani's journey began in Mumbai in 1980, selling newspapers and small items to support his family. His early exposure to advertising came from working in his uncle's cinema advertising business. He soon decided to establish his own venture, Bright Advertising Agency, in 1980.
Initial struggles gave way to a turning point in 1987 with a major branding assignment for the Filmfare Awards. The company gradually expanded its services from cinema advertising to railway platforms, roadside hoardings, and corporate campaigns. A significant contract for BEST bus advertising was secured in 2010.
In a notable achievement, Bright Outdoor Media Limited became India's first outdoor advertising company to list on the BSE SME platform on March 24, 2023. It has since enhanced its digital advertising capabilities and expanded its reach across various transit infrastructure.
The company's strategic move towards integrated services with Bright 360 signals its evolution beyond conventional advertising. The planned migration to the NSE main board, following in-principle approval from BSE on November 4, 2026, underscores its continued growth and ambition in India's dynamic advertising sector.
