What is Marcelo Noronha's strategy for Banco Bradesco?

Noronha's strategy focuses on cutting costs and concentrating on less risky lending to improve profitability.

How have Banco Bradesco shares performed recently?

Banco Bradesco's shares have risen 64% this year, outperforming other major Brazilian retail banks.

When did Marcelo Noronha take over at Banco Bradesco?

Marcelo Noronha took over as CEO at Banco Bradesco two years ago.

Home / Business and Economy / Noronha's Strategy Lifts Bradesco Shares

Noronha's Strategy Lifts Bradesco Shares

21 Nov

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Summary

Noronha's two-year tenure at Bradesco saw shares rise 64%.
Net income increased 28% in the first nine months.
Strategy focuses on cost-cutting and reduced lending risk.

Noronha's Strategy Lifts Bradesco Shares

Two years into his leadership at Banco Bradesco SA, CEO Marcelo Noronha is spearheading a significant turnaround. His strategic initiatives have propelled the bank's shares to a 64% increase this year, positioning Bradesco ahead of other major Brazilian retail banks.

The bank's financial performance shows consistent improvement, marked by a 28% rise in net income during the first nine months of the year. This growth is a direct result of Noronha's implemented strategy, which prioritizes cost efficiencies and a more cautious approach to lending.

Investors can anticipate sustained profitability as Noronha's plan to focus on less risky lending and stringent cost controls continues to yield positive outcomes. This forward-looking approach signals a stable and growing future for Banco Bradesco under his guidance.

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