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BoroPlus Unveils 'FromMaa' for Growing Baby Market
8 Sep
Summary
- BoroPlus has launched a new baby-care range named 'FromMaa'.
- India's baby-care market is valued at over Rs 40,000 crore.
- The 'FromMaa' range will be available on e-commerce platforms.
Emami's BoroPlus brand has expanded into the baby-care sector with the introduction of its 'FromMaa' range. This strategic move aligns with the robust growth observed in India's baby-care market, a sector now valued at over Rs 40,000 crore. The 'FromMaa' line is designed to embody the nurturing essence of motherhood, as stated by Priti A Sureka, Director of Emami Limited.
She emphasized that the range meets contemporary parental demands for premium, natural ingredients and trusted formulations, while carrying forward BoroPlus's legacy of trust among Indian families. The 'FromMaa' products will be offered in various formats and pack sizes, available for purchase across multiple e-commerce platforms.
