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Bollywood Stars Fuel Dubai's Property Boom
14 Feb
Summary
- Bollywood actors are now a key marketing tool for Dubai developers.
- Nearly 83,000 new homes are set for completion this year in Dubai.
- Dubai offers higher rental yields than major Indian cities.
In Dubai's competitive property market, developers are increasingly enlisting Bollywood stars to attract Indian buyers and investors. This strategy emerges as Dubai anticipates the completion of nearly 83,000 new homes this year. Developers are marketing an aspirational lifestyle, often fronted by Indian cinema personalities, moving beyond traditional sales pitches.
Leading luxury developer DAMAC Properties has engaged actors Alia Bhatt and Ranbir Kapoor, targeting high-net-worth individuals. Danube Properties appointed Shah Rukh Khan as global brand ambassador and collaborated with Kartik Aaryan for mid-market buyers. Imtiaz Developments partnered with Hrithik Roshan, while HRE Development features Salman Khan.
Industry experts note that celebrity endorsements build trust and recall for Indian buyers considering overseas investments. Dubai's financial appeal includes rental yields typically between 6% and 10%, significantly higher than in major Indian cities, alongside tax benefits and long-term residency options like the Golden Visa.
This celebrity-led marketing push is also a response to a growing supply pipeline, with concerns of oversupply in certain areas. However, real estate advisors caution buyers to focus on fundamentals like location and developer reputation, rather than solely on celebrity endorsement.
