What is the current state of the JVPD neighborhood in Mumbai?

The JVPD neighborhood in Mumbai has undergone a dramatic transformation, with the once middle-class enclave now seeing a surge in luxury high-rise developments and skyrocketing property prices.

How have Bollywood celebrities like Amitabh Bachchan been involved in the JVPD area?

Bollywood stars like Amitabh Bachchan have long been drawn to the JVPD area, with Bachchan owning multiple properties in the neighborhood over the years, including a small rental bungalow in the 1970s and a larger house called "Pratiksha" on 10th Road.

What are the concerns regarding the redevelopment of the JVPD area?

Experts warn that the aggressive redevelopment in JVPD has led to a significant loss of open spaces and increased density, exacerbating the city's climate crisis vulnerabilities and raising sustainability concerns.

Home / Business and Economy / Bollywood Elites Flock to Juhu-Vile Parle Enclave as Redevelopment Frenzy Grips Mumbai

Bollywood Elites Flock to Juhu-Vile Parle Enclave as Redevelopment Frenzy Grips Mumbai

16 Nov

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Summary

JVPD, a 200-acre enclave, was once a middle-class haven, now sees luxury high-rises
Property prices have skyrocketed from Rs 8,400 for an 800-sq-yard plot in 1958 to Rs 100 crore today
Redevelopment has led to loss of open spaces and increased density, raising sustainability concerns

Bollywood Elites Flock to Juhu-Vile Parle Enclave as Redevelopment Frenzy Grips Mumbai

In the early 1970s, Bollywood stars like Amitabh Bachchan, Dharmendra, and Jeetendra discovered the tranquil Juhu-Vile Parle Development Scheme (JVPD) in Mumbai, drawn to its privacy and open spaces. However, the once middle-class enclave has undergone a dramatic transformation over the past three decades.

As of 2025-11-16, the 200-acre JVPD, which includes 42 acres of internal roads, has seen a surge in redevelopment activity. Property prices in the area have skyrocketed, with the last transaction for an 800-square-yard plot reaching a staggering Rs 100 crore, up from just Rs 8,400 when the area was first planned in the 1950s.