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BMW's classy birthday message to rival Mercedes
30 Jan
Summary
- BMW publicly wished Mercedes-Benz a happy 140th birthday.
- Mercedes-Benz invented the automobile with the 1886 patent.
- The playful tribute highlights a century-long rivalry and mutual respect.
BMW has extended a public birthday wish to its longest-standing competitor, Mercedes-Benz, celebrating its 140th anniversary. This acknowledgment highlights Mercedes-Benz's historical significance as the inventor of the automobile, a milestone marked by the 1886 patent. For BMW, founded decades later as an aircraft engine maker, the occasion prompts reflection on a deep-seated rivalry.
The two German automotive giants, Mercedes-Benz and BMW, have cultivated distinct brand identities over the decades. Mercedes-Benz established its reputation through pioneering safety and engineering, while BMW became known for its focus on performance and driver engagement, famously marketing "The Ultimate Driving Machine."
The rivalry significantly intensified during the 1980s and 1990s with iconic performance model duels. Today, BMW's lighthearted tribute to Mercedes-Benz's 140 years signifies the profound mutual respect born from this enduring competition. This rivalry has consistently pushed both brands toward greater innovation and better performance.
