Block Stars' $25M Skincare Brand Sale

Identical twin sisters Alisa and Lysandra Fraser, known for their win on The Block: Sky High in 2013, are reportedly seeking to sell their thriving skincare and cleaning brand, al.ive. The Adelaide-based business, established in 2020, has become a significant success, generating an estimated $30 million in annual revenue. Approximately half of this revenue is attributed to online sales, with the remaining portion coming from wholesale agreements with prominent retailers such as Myer. The Fraser sisters are aiming to secure at least $25 million from the sale of their company. The brand's inception during the Covid-19 pandemic was bolstered by the surge in online shopping during lockdowns, contributing to its rapid initial growth. Within its first month of operation, al.ive reportedly achieved $70,000 in sales. The idea for al.ive stemmed from the twins' desire to find aesthetically pleasing, natural, and non-toxic personal care products after completing a renovation project. Prior to their success in the design and product space, Alisa and Lysandra Fraser were police officers.