Home / Business and Economy / Black Friday Shatters Records: $11.8 Billion Spent!
Black Friday Shatters Records: $11.8 Billion Spent!
3 Dec
Summary
- Consumers spent $11.8 billion on Black Friday, a new record.
- Amazon and Shopify saw significant benefits from the surge.
- Shopify merchants reported $14.6 billion in global sales.
Black Friday 2025 saw unprecedented consumer spending, with Adobe Analytics reporting approximately $11.8 billion in expenditures, a significant increase from the previous year. This record-breaking spending highlights continued consumer strength and robust demand heading into the holiday season, providing a positive outlook for the broader economy.
Major e-commerce players like Amazon and Shopify experienced substantial benefits from this surge. Amazon, despite its stock performance this year, is poised for significant growth with projected 30% adjusted EPS growth. Shopify, a platform for merchants, reported over $14.6 billion in global sales during the Black Friday and Cyber Monday weekend, marking a 27% increase from the prior year.
The strong performance is further evidenced by Shopify's metrics, which include over 81 million consumers purchasing from Shopify-powered brands and more than 94,900 merchants achieving their highest sales day ever. This indicates a thriving e-commerce ecosystem and a successful holiday shopping kickoff for businesses utilizing these platforms.
