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Morgan Stanley Bullish: Bitcoin Price Target $1M
16 Jun
Summary
- Bitcoin's all-time high was $126,080, now trading lower.
- Analyst predicts Bitcoin could reach $1 million by 2030.
- Adoption by financial advisors lags due to education gaps.
Bitcoin (BTC) is currently trading 45% below its all-time high of $126,080, despite recent positive market sentiment from peace negotiations. Amy Oldenburg, Morgan Stanley's digital asset strategy head, remains extremely optimistic, predicting that Bitcoin could eventually reach $1 million.
Oldenburg stated in a recent interview that Bitcoin's long-term adoption is still in its early phases, even as institutions like Morgan Stanley introduce related products. Morgan Stanley launched a spot Bitcoin ETF in April, which saw a historically strong debut.
While the bank suggests portfolio allocations of 0%-4% for Bitcoin, adoption among financial advisors is slower than client demand, attributed to a lack of education. Oldenburg anticipates a gradual climb for Bitcoin through 2030, contingent on a major catalyst, and cautioned against lumping all cryptocurrencies together as they serve different purposes.
As of June 15, 2026, Bitcoin was trading at $66,500.
