What is Birla Cellulose's Liva Reviva™ M?

Liva Reviva™ M is a new fiber from Birla Cellulose that blends lyocell with mechanically recycled post-consumer textile waste.

How does Liva Reviva™ M help reduce textile waste?

It repurposes used garments and textile waste into new, high-quality fibers, diverting materials from landfills and incineration.

What types of products can be made with Liva Reviva™ M?

Liva Reviva™ M is suitable for a range of products, including denim jeans, home textiles like towels and rugs, and can be blended with other fibers.

Home / Business and Economy / Birla Textiles Weave Waste Into Fashion's Future

Birla Textiles Weave Waste Into Fashion's Future

20 Nov

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Summary

New Liva Reviva™ M fiber blends lyocell with recycled textiles.
Variations include 30% recycled denim for jeans and for home textiles.
Fibers are traceable via blockchain and certified by GRS.

Birla Textiles Weave Waste Into Fashion's Future

Facing a projected 134 million tons of textile waste by 2030, the fashion industry is seeking sustainable solutions. Birla Cellulose's new Liva Reviva™ M fiber represents a significant step towards a circular economy. This innovative material ingeniously merges Birla Excel lyocell with mechanically recycled post-consumer textile waste, creating a more sustainable raw material for garments.

The Liva Reviva™ M fiber offers remarkable versatility. One variant incorporates 30 percent used denim, ideal for producing high-quality denim textiles. Another version, Liva Reviva™ M white, is designed for home furnishings like towels and rugs. The introduction of Spunshades viscose variants further enhances its appeal, offering dope-dyed colors with superior fade resistance.

Committed to transparency and sustainability, all waste textiles used in Liva Reviva™ M are sourced from verified, chemical-free origins, and the wood pulp is FSC certified. The Global Recycled Standard (GRS) certification ensures traceability on Birla's blockchain platform, GreenTrack™. This initiative aims to reduce textile waste and reposition discarded materials into desirable, high-performance textile products.

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