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Bidso Secures Rs 63 Crore to Revolutionize Toy Manufacturing
23 Mar
Summary
- Bidso raised Rs 63 crore in funding led by Blume Ventures.
- The startup uses a unique franchise-owned, company-operated model.
- Bidso plans to expand into household products and small appliances.
Bidso, a Bengaluru-based contract manufacturing platform founded in 2022, announced a significant funding round of Rs 63 crore. The investment, led by Blume Ventures, includes Rs 51 crore in equity and Rs 12 crore in venture debt from Alteria Capital, with participation from Peer Capital and Sadev Capital. Bidso manages the complete product value chain, from design to manufacturing, enabling brands to source customized, quality products efficiently.
The startup employs a franchise-owned, company-operated (FOCO) model. This strategy allows Bidso to scale its manufacturing capacity rapidly by taking operational control of partner facilities without heavy capital expenditure. Currently, Bidso operates six manufacturing units across India, with an annual capacity of Rs 120 crore, projected to reach Rs 200-240 crore within the next year.
The newly acquired funds will be strategically allocated to strengthen the core team in design, operations, and demand generation. This will support Bidso's expansion plans, both within India and in international markets. The company also intends to diversify its product portfolio, moving beyond toys into adjacent consumer categories like household products and small appliances, leveraging its existing plastic moulding and metal fabrication capabilities.
