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Best Buy Adapts Return Policy to Attract Holiday Shoppers
16 Nov, 2025
Summary
- Best Buy sees 1.6% increase in Q2 sales, but 1.2% drop in foot traffic
- Customers "deal-focused" and cautious about big-ticket purchases
- 55% of consumers plan to make holiday purchases digitally
As the 2025 holiday season approaches, electronics retailer Best Buy is preparing for a surge in sales despite facing concerning customer behavior in recent months. During the second quarter of this year, Best Buy saw its comparable sales increase by 1.6% year-over-year, as more consumers purchased products in categories such as gaming, computing, and wearables. However, foot traffic in Best Buy's same-store locations dropped by 1.2% year-over-year during the same period.
According to Best Buy CEO Corie Barry, customers "continue to be thoughtful about big-ticket purchases" and are becoming "deal-focused and attracted to more predictable sales moments" amid economic pressures and challenges in the U.S. housing market. Despite this cautious spending, many consumers are still prioritizing holiday shopping this year, with 55% planning to make their purchases digitally.
To adapt to these changing consumer behaviors, Best Buy has made its return policy more convenient for the holiday season. Customers who made purchases between October 31 and December 31 will now have until January 15, 2026, to return items, with some exceptions. Best Buy's loyalty program members will have an even longer window, with the ability to return items purchased between October 31 and December 3 until January 31, 2026.
