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Holland to Lead Banijay UK After All3Media Deal
27 Aug
Summary
- Patrick Holland remains CEO of Banijay UK post-merger.
- The $8 billion merger created Banijay Entertainment.
- Holland will oversee around 40 labels in the UK portfolio.

Patrick Holland is set to continue in his leadership roles as executive chairman and CEO of Banijay U.K. This decision follows the recent completion of an $8 billion merger between Banijay and All3Media, establishing the new entity Banijay Entertainment. Headquartered in London, Banijay Entertainment is jointly owned by the Banijay Group and RedBird IMI.
Holland will report directly to Marco Bassetti, the CEO of Banijay Entertainment. In his expanded capacity, Holland is slated to oversee the majority of Banijay U.K.'s combined portfolio, which encompasses around 40 distinct labels. This appointment signifies a strategic commitment to maintaining experienced local leadership within the company's regional operations.
Bassetti expressed confidence in Holland's ability to lead the U.K. operations, highlighting the strength of the combined producer pool from both Banijay U.K. and All3Media. Holland himself conveyed enthusiasm for merging the talent and potential of both organizations. Holland joined Banijay U.K. in 2022 from the BBC, where he previously served as director for factual, arts, and classical music.