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TV Giants Banijay & RedBird IMI in Mega-Merger Talks
13 Jan
Summary
- Banijay Group and RedBird IMI are discussing merging their TV production arms.
- The potential merger would create one of Europe's largest production groups.
- Discussions are advanced, but no agreement has been reached yet.
French media giant Banijay Group, the owner of popular shows such as "Big Brother" and "MasterChef," is currently engaged in advanced discussions with RedBird IMI, the parent company of All3Media, about merging their respective television production businesses. These negotiations are focused on combining Banijay's Entertainment & Live unit with All3Media, which produces the hit series "The Traitors."
The proposed merger would establish a formidable European production powerhouse, with a combined portfolio that includes acclaimed programs like "Survivor," "Peaky Blinders," and "Race Across the World." This strategic move is driven by the industry's trend towards consolidation, as production companies seek to build scale and better compete against the overwhelming influence of major streaming services like Netflix and Disney+.
While the talks, which began late last year, are progressing significantly, sources caution that no definitive agreement has been finalized, and the outcome remains uncertain. It is understood that All3Media, being the smaller of the two entities, might contribute funds to the consolidated company as part of the potential deal. Representatives from both Banijay and All3Media have declined to comment on the ongoing discussions.
