Azerbaijan tourism eyes 15% growth from India in 2026

Azerbaijan saw a significant 30% decrease in Indian tourist arrivals in 2025, with visitor numbers falling to about 170,000 from 240,000 the previous year. This decline was attributed to global geopolitical events that disrupted air connectivity and rerouted flights.

During 2025, a shift occurred in traveler segments, with an increase in Free Independent Travellers (FIT) and solo visitors, while the Meetings, Incentives, Conferences, and Exhibitions (MICE) sector saw a downturn.

For 2026, the Azerbaijan Tourism Board is optimistic, projecting a 10-15% growth in tourist arrivals from India. This growth is expected to be driven by a resurgence in MICE bookings and a rising interest in destination weddings.

Azerbaijan is actively promoting itself to Indian travelers by focusing on segments like FIT, solo trips, MICE, and celebrations, recognizing cultural and social affinities. The country is also developing cluster packages with neighboring nations like Georgia, Uzbekistan, and Kazakhstan, leveraging the popular Silk Route.

Connectivity is set to improve with Azerbaijan Airlines launching four weekly flights from Ahmedabad to Baku starting in June 2026, complementing existing daily services from New Delhi and Mumbai. This expansion aims to further boost tourism from key Indian markets.