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Streamers Outspend Broadcasters on Aussie Content
3 Dec
Summary
- Streaming services invested nearly AUD$1.1 billion in Australian content in FY25.
- This spending is higher than traditional broadcasters, despite lower viewing share.
- New legislation mandating content quotas is deemed unnecessary by industry groups.
Streaming platforms operating in Australia collectively invested nearly AUD$1.1 billion in Australian and related programming during the 2024-25 financial year, according to recent data. This substantial investment marks the highest level of content spending since voluntary reporting began in 2020. The figures were released shortly after legislation was passed to introduce mandatory Australian content obligations for subscription video-on-demand services.
Industry advocates argue that this data renders the new legislation unnecessary, stating that SVOD services are already investing more in the Australian screen industry than traditional broadcasters. The total investment includes AUD$414 million specifically for Australian content and an additional AUD$687.8 million on Australian-related programs, with a notable 40% increase in new commissions and co-commissions.
Despite holding only 23% of total television viewing time, streaming platforms now invest more in Australian scripted drama than all other broadcasters combined. Over six years, streamers have cumulatively invested nearly AUD$4 billion, supporting local employment and talent. While the number of commissioned programs decreased, the increased spending reflects a strategic focus on larger, more ambitious productions.
