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Audemars Piguet Bets Big on Hong Kong Luxury Market
21 Oct
Summary
- Audemars Piguet is opening a large Asian flagship store in Hong Kong.
- The store will occupy a significant 13,000 square-foot space.
- The brand anticipates strong demand from wealthy local residents.
Audemars Piguet, a renowned Swiss luxury watchmaker, is establishing one of its most significant flagship stores in Asia. This new venture is strategically located in a premier Hong Kong tower, owned by New World Development Co.
The expansive 13,000 square-foot space is expected to serve as a major hub for the brand in the region. Audemars Piguet's investment underscores its optimism regarding the local market.
The company is banking on sustained purchasing power from Hong Kong's expanding base of affluent residents. This expansion highlights the city's importance as a luxury goods destination.
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