Home / Business and Economy / Points Unlocked: Your Rewards Just Got Smarter!
Points Unlocked: Your Rewards Just Got Smarter!
17 Feb
Summary
- AU Rewardz merges rewards for shopping, travel, and utilities.
- Customers can use points for vouchers, flights, and hotel bookings.
- Platform enables flexible redemption via points, credit cards, or both.
A new rewards marketplace called AU Rewardz has been launched through a partnership between AU Small Finance Bank and GyFTR. This initiative aims to simplify how customers manage and redeem their reward points. The platform offers extensive redemption options, covering e-commerce, fashion, dining, groceries, entertainment, and travel.
Customers can now utilize their reward points for purchasing vouchers, booking domestic and international flights and hotels, or paying utility bills. The redemption process is flexible, allowing users to pay entirely with points, use AU credit cards, or a combination of both. This launch signifies a move towards utility-led engagement models in the rewards industry.
The AU Rewardz platform enables reward points to function as a flexible digital value, integrating seamlessly with everyday financial activities. This approach is expected to enhance customer retention and loyalty within India's digital financial ecosystem by positioning rewards as an extension of banking services.
