Ather Energy Drives Into Insurance Market

Ather Energy has announced its strategic entry into the auto insurance market with the formation of a wholly-owned subsidiary. This new entity will operate as a corporate agent, partnering with various insurers to offer auto insurance policies directly to Ather's customers nationwide. The company stated that this move is designed to enhance the overall customer experience and establish a consistent revenue stream by utilizing its existing customer base.

Ravneet Singh Phokela, Chief Business Officer at Ather Energy, highlighted the importance of insurance in vehicle ownership. He explained that by integrating insurance distribution within the Ather ecosystem, the company can provide a simpler, more transparent process that better aligns with how customers use their electric vehicles. Ather intends to collaborate with multiple insurance partners to create specialized auto insurance products that reflect actual EV usage patterns, moving away from traditional insurance frameworks.

This expansion into insurance is a deliberate step within Ather Energy's larger strategy to cultivate a comprehensive ecosystem for its electric two-wheelers. The company anticipates that this venture will enable innovation in EV-specific insurance, streamline renewal processes, and potentially boost insurance adoption rates. Notably, this move leverages Ather's established customer base, minimizing additional customer acquisition costs. The company recently reported a net loss of ₹154 crore in Q2FY26, with revenue rising 54% year-on-year to ₹899 crore.