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Asics Aims for India Running Shoe Crown
9 Feb
Summary
- Asics anticipates 35% annual growth in India over five years.
- The company aims to lead India's premium running shoe market by 2029.
- India's running apparel market is projected to reach $4.8 billion by 2033.
Japanese shoemaker Asics Corp. is poised for substantial expansion in India, forecasting an annual business growth of up to 35% for the next five years. The company's strategic objective is to achieve the leading position in India's running shoe market by 2029.
Rajat Khurana, managing director at Asics India, expressed confidence in becoming the number one player in the premium athletic footwear category within three years. This expansion comes as India witnesses a surge in recreational running, driven by affluent consumers prioritizing healthier lifestyles.
The market for running apparel and equipment in India is projected to grow at an annual rate of 7.7% between 2025 and 2033, reaching an estimated $4.8 billion. Events like the Tata Mumbai Marathon, which hosted a record 69,000 runners in January 2025, highlight the sport's increasing popularity.
Asics sees India as one of its fastest-growing global markets, though Europe and North America remain its largest sales contributors. The company plans to open up to 20 new stores in India this year, while also increasing local shoe production to 40% of its sales within three years.
