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Shapes Goes Light: A 50-Year Snack Shake-Up
4 Mar
Summary
- Arnott's launches Shapes Light & Crispy, a major change in 50 years.
- New crackers are oven-baked, offering a lighter crunch.
- They contain 50% less saturated fat and 25% less sodium.
Arnott's has introduced Shapes Light & Crispy, the most significant alteration to its well-loved biscuit brand in fifty years. This new range aims to capture the flavour essence of original Shapes but in a lighter, crispier format, catering to contemporary Australian eating habits. The biscuits are oven-baked instead of fried, resulting in a distinct light and airy crunch. They are available nationwide in Sour Cream & Chives, Balsamic Vinegar & Sea Salt, Honey Soy Chicken, and Cheddar Cheese flavours.
Nutritionally, Shapes Light & Crispy boast a 3.5 Health Star Rating across all varieties, with each serving containing less than 120 calories. Notably, these new crackers contain half the saturated fat and 25% less sodium compared to Arnott's Shapes Originals. This development reflects a growing consumer demand for snacks that offer familiar comfort and taste alongside improved nutritional profiles, such as reduced fat and sodium content, providing a more guilt-free option for shoppers.
