Apple's India Surge: Premium Market Dominance

Apple has achieved a significant milestone in the Indian smartphone market, marking one of its fastest-ever growth periods in the third quarter of 2025. The company's market share climbed to 10.4%, a substantial year-on-year increase of 25.6%. This period also saw Apple record its highest quarterly shipments in India, delivering 5 million units and securing a fourth-place market position for the first time.

The company's success is largely attributed to its dominance in the premium and super-premium smartphone segments. Sustained demand for both new and existing models, particularly the iPhone 16, iPhone 17 series, and iPhone Air, has been key. These models collectively constituted a significant portion of Apple's Q3 shipments, demonstrating strong launch performance.

Apple's strategy to enhance affordability through steep price reductions on older models, attractive EMI options, and exchange offers has been instrumental in expanding its reach. This approach, combined with the brand's aspirational appeal, has enabled Apple to capture a substantial market share and regain leadership in the premium segment from competitors like Samsung.