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Cook's Apple: $4 Trillion Empire Built on iPhones
21 Apr
Summary
- Apple grew from $350B to $4T under Tim Cook's leadership.
- iPhone sales more than doubled after a deal with China Mobile.
- Apple became the first $1T company on its 10th anniversary iPhone.
- Apple's profits and stock value continue to grow.

Tim Cook's 15-year leadership at Apple saw an unprecedented surge, transforming the company from a $350 billion entity into a $4 trillion powerhouse.
This remarkable growth was largely driven by the iPhone, introduced by Steve Jobs in 2007. By the time Cook took over in 2011, annual iPhone sales were 72 million. A strategic deal with China Mobile significantly boosted sales.
Apple reached a historic $1 trillion valuation in 2018, spurred by the 10th-anniversary iPhone. The pandemic further fueled growth, with over a billion iPhones and 650 million other Apple devices in use worldwide.
Even without fully capitalizing on the current AI boom, Apple maintains its upward trajectory in profits and stock value, leaving many to ponder its future under new leadership.