Why are investors selling Apple stock?

Investors are selling Apple stock due to its perceived lag in the AI race compared to competitors and middling stock performance.

How is Apple performing against its Magnificent 7 peers?

Apple is underperforming its Magnificent 7 peers, being the only one to see retail selling over Thanksgiving week and trailing the S&P 500.

What is the current sentiment towards Apple's AI strategy?

The current sentiment is that Apple is behind in the AI race, with its cautious approach viewed as a drawback against more aggressive competitors.

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AI Race: Apple Seen as Laggard, Investors Sell Stock

5 Dec, 2025

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Summary

Retail investors withdrew $96 million from Apple during Thanksgiving week.
Day traders consistently sold Apple shares throughout the year.
Apple's stock performance lags the S&P 500 year-to-date.

AI Race: Apple Seen as Laggard, Investors Sell Stock

Retail investors have shown a notable lack of interest in Apple, especially compared to other tech giants during the recent Thanksgiving week. While competitors saw significant inflows, Apple experienced outflows, with consistent selling pressure observed from day traders and retail clients throughout the year.

This trend is largely attributed to Apple's perceived lag in the booming artificial intelligence sector. Unlike rivals aggressively investing billions in AI, Apple's characteristically cautious and secretive approach is now viewed as a disadvantage, struggling to match the energetic advancements of its competitors.

Consequently, Apple's stock performance has cooled, significantly underperforming its historical standards and the broader S&P 500. Even major investors like Berkshire Hathaway have reduced their holdings, and the recent departure of Apple's AI chief raises further concerns about its position in the competitive tech landscape.