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Apple TV Price Hiked: More Content or Just Costlier?
7 Sep
Summary
- Apple TV monthly price rose to $14.99 from $12.99.
- Apple One bundle price increased to $21.95 from $19.95.
- This follows recent price hikes by other major streaming services.
Apple Inc. has raised the monthly subscription price for Apple TV in the U.S. to $14.99, an increase from its previous $12.99. Concurrently, the individual Apple One bundle's price has been adjusted to $21.95 per month, up from $19.95.
Launched in 2019 at a lower price point, Apple TV has significantly expanded its content offerings. This includes acclaimed original series and recently added major films. The company attributes the price hike to enhanced value and licensing costs, aligning with a broader industry trend of increased subscription fees by competitors such as Netflix and Disney+.
Despite the price adjustments, Apple's services segment continues to show strong growth, reporting $30.7 billion in revenue for the fiscal third quarter, a 12% year-over-year increase. However, the segment's gross margin experienced a slight decline sequentially. Investors will monitor subscriber retention and churn rates following these recent pricing changes.
