Why is Apple cutting jobs in its sales teams?

Apple is reducing sales staff to focus on strengthening its customer engagement efforts.

Which roles are affected by Apple's recent layoffs?

The affected roles primarily include account managers for major businesses, schools, and government agencies.

Are other tech companies also announcing job cuts?

Yes, companies like Verizon, Synopsys, and IBM have also announced job cuts in recent weeks.

Home / Business and Economy / Apple Slashes Sales Jobs Amidst AI Buzz

Apple Slashes Sales Jobs Amidst AI Buzz

25 Nov

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Summary

Apple is reducing staff in its sales teams to enhance customer engagement.
Affected roles include account managers for major businesses and government.
This follows similar recent job cuts at companies like Verizon and IBM.

Apple has begun implementing job cuts across its sales divisions, a move described as aimed at strengthening customer engagement. While the company stated that only a limited number of positions are affected and that affected employees can seek new roles, the layoffs target crucial account managers responsible for major businesses, schools, and government entities. This includes a dedicated government sales team that had already navigated challenges like a prolonged government shutdown.

The timing of these layoffs coincides with a period of intense market focus on artificial intelligence, with tech giants like Apple, Nvidia, and Meta experiencing significant attention. However, recent workforce reductions at other major technology firms, including Verizon, Synopsys, and IBM, are prompting discussions about the potential for a market correction or a cooling of AI-related exuberance.