Apple Slashes Sales Team Amid Revenue Surge

Apple Inc. has initiated significant layoffs within its sales division, eliminating dozens of positions as part of an effort to streamline how it serves institutional clients. Affected employees were notified recently and have until January 20 to find alternative roles within the company before a severance package is issued. This organizational shift impacts various sales teams, including account managers and those supporting institutional meetings.

The restructuring comes as a surprise, especially considering Apple's recent impressive revenue performance, with sales on track to reach nearly $140 billion in the December quarter. While the company frames these changes as a strategic streamlining, some affected employees believe the shift aims to increase reliance on third-party resellers and reduce internal operational costs.

These recent cuts follow smaller reductions in Australia and New Zealand and are a rare occurrence for Apple, which typically avoids large-scale layoffs. The company is actively advertising available sales roles on its job board, encouraging laid-off staff to apply as it continues to hire for other positions.