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India Sees Steepest iPhone Price Jump After New Model Launch
10 Sep
Summary
- Apple raised iPhone prices in India by up to 41% after new models launched.
- The iPhone Air saw the sharpest increase, rising 41% to 224,900 Indian rupees.
- India's price hikes were significantly steeper than recent increases in the U.S.
Apple enacted substantial price increases on its existing iPhone lineup in India, with hikes soaring as high as 41%. These adjustments occurred within hours of the company unveiling its newer models, a notable deviation from its typical practice of discounting older variants. This marks one of the steepest repricing events for Apple in any market this year.
The iPhone Air recorded the most dramatic surge, with its one terabyte variant increasing by 41% to 224,900 Indian rupees. The iPhone 17's lower storage model also saw a nearly 21% rise, costing 99,900 Indian rupees. These Indian price hikes far exceed the 10-21% increases experienced in the U.S. market following Apple's latest product event.
Apple had previously announced global price adjustments for iPhones, attributing the decision to rising memory and storage chip costs. Increased demand for data centers, fueled by AI advancements, has intensified competition for essential components. Despite India being a key growth market and an assembly hub for Apple, import duties and a 18% goods and services tax contribute to higher prices compared to the U.S.
