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Apple Exec Exodus: Key Leaders Follow Tim Cook Out
1 Sep
Summary
- Phil Schiller steps down as App Store head but remains as Apple Fellow.
- Multiple high-level executives have retired or departed Apple recently.
- The App Store is moving to the services division under Eddy Cue.
Phil Schiller, who has helmed Apple's App Store since 2015, is stepping down from his executive role. He will transition to an Apple Fellow position, a role designated for individuals with exceptional contributions to the company. Schiller's tenure included navigating the App Store through a significant antitrust lawsuit filed by Epic Games in 2020, a case that largely favored Apple but resulted in mandates for developer payment options.
His departure signifies a broader trend of leadership changes at Apple. Recently retired executives include COO Jeff Williams and VP Lisa Jackson. General counsel Kate Adams and Apple Pay head Jennifer Bailey are also set to retire. The Vision Pro headset team also saw a key departure, with VP Paul Meade joining OpenAI, leading to a downsizing of that division.
In light of these changes, day-to-day App Store operations will be managed by Carson Oliver. The division itself is being integrated into Apple's services segment, overseen by Eddy Cue. Incoming CEO John Ternus faces the task of rebuilding the company's leadership structure.
