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Apple Slashes iPhone 17 India Output Amid Price Hike Woes
17 Oct
Summary
- iPhone 17 India production cut due to over 20% price increase.
- Exports of iPhone 17 model remain robust; capacity is redirected.
- Demand for iPhone 17 and 18 Pro models remains strong in India.
Apple is significantly reducing India-bound production of its standard iPhone 17 model due to a sharp decrease in domestic demand, attributed to a price increase of over 20% last month. The affected production capacity is being redirected towards exports, where demand for the iPhone 17 remains robust. This move is described as an adjustment to align with market conditions.
Meanwhile, demand for the premium iPhone 17 Pro and the recently launched iPhone 18 Pro models continues to be strong within India. Industry experts note that Indian consumers have historically favored older iPhone models after price reductions, but this year's price hikes on existing models, ranging from 20% to 29%, have made the standard iPhone 17 less appealing.
This has led some consumers to defer purchases, anticipating the iPhone 18's launch with similar pricing, or to opt for the more popular Pro models. Analysts predict a rise in the market share of Pro models in India, potentially reaching 20% soon. There's also a notable shift towards refurbished and older models like the iPhone 16 due to affordability concerns.
