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German Groups Demand Fine for Apple's App Tracking
10 Mar
Summary
- Publishers and advertisers claim Apple's app tracking changes are insufficient.
- They urged Germany's antitrust authority to fine the U.S. tech giant.
- Apple's tool allows users to block advertisers from tracking them.
German publishers and advertisers have stated that Apple's modifications to its app tracking regulations are insufficient to resolve antitrust issues within the mobile advertising sector. These groups, including media agencies and the German Association of the Branded Goods Industry, have urged Germany's antitrust authority to levy a fine against the U.S. tech company.
These calls follow the German antitrust authority's review of Apple's proposed changes to its App Tracking Transparency tool, which was initiated three months prior. Apple has maintained that the tool is designed to protect user privacy by allowing individuals to prevent advertisers from tracking their activity across applications.
However, publishers and advertisers contend that Apple would retain control over access to advertising-relevant data and communication with end customers. Consequently, they are pressing the watchdog to reject Apple's proposals, discontinue the app tracking tool, and impose a financial penalty, citing potential fines up to 10% of annual turnover for antitrust violations.
