Apollo Tyres: Jersey Sponsorship Drives Growth

Apollo Tyres has solidified its brand presence by becoming the official jersey sponsor for the Indian cricket teams, encompassing both men's and women's squads across all formats. This significant branding initiative is designed for long-term impact, focusing on enhancing reach, fostering trust, and creating an emotional connection with consumers.

Neeraj Kanwar, Vice Chairman and Managing Director, highlighted cricket's unparalleled penetration in India, especially in rural markets. The prominent placement on player jerseys, as opposed to peripheral advertising, has already begun to yield tangible benefits, with a notable increase in demand for car and two-wheeler tyres. This positive trend is anticipated to extend to other product segments.

Udyan Ghai, Group Head of Marketing, detailed the sponsorship's strategic evaluation through both short-term and long-term perspectives. Apollo Tyres sought a significant debut in the cricket arena, a field currently occupied by established competitors. The association with cricket legend Sachin Tendulkar further validated the decision. The company views this partnership as culturally significant, especially with the women's team's World Cup victory during the sponsorship period, aligning with Apollo's values of equality and grassroots development.