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Anime: Asia's Untapped Streaming Goldmine
4 Dec
Summary
- Anime is Asia's largest untapped growth area for streaming platforms.
- Asian viewers show highest global affinity for anime content.
- Local streamers lag behind global platforms in anime content supply.
Anime stands out as the primary, yet underutilized, engine for growth within the Asia-Pacific streaming sector. New analysis reveals that while the region boasts the largest anime audience globally, local platforms are notably behind in offering this content when compared to international counterparts. This disparity presents a considerable opportunity for market expansion.
Data indicates that Asian markets exhibit the strongest global affinity for anime, with significant percentages of internet users in countries like the Philippines, Indonesia, Singapore, and India identifying as viewers. Genres such as sci-fi, fantasy, action, and adventure are particularly popular, reflecting diverse viewing preferences across the region.
The subscription streaming market in APAC is projected to grow substantially by 2030. Experts suggest that by strategically increasing their anime catalogues, local streamers can effectively leverage this genre's popularity to enhance viewer engagement and retention, positioning anime as a key driver of this anticipated expansion.
